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About Us

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At Armature, we provide full service to our clients in the areas of brand strategy, marketing strategy, and design for both print and digital. But we're a little different than most.

More than an agency relationship, we see ourselves as fully integrated partners, with a personal interest in your success.

 

HOW WE SEE THINGS
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We believe that smart, impactful marketing, branding, and communications can both elevate your business and shape the world.

WHAT WE CAN DO FOR YOU

Armature Collective helps purposeful organizations grow, connect, and make an impact. We combine strategy, creativity, and execution to deliver work that inspires.

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Strategy & Planning
We define your brand story, clarify your positioning, and map out marketing strategies that align with your business goals.

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Branding & Design
From visual identity to messaging and campaigns, we create cohesive, memorable experiences that resonate with your audience.

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Communications & Marketing
We craft campaigns, content, and experiences that engage, inspire, and drive measurable results across all channels.

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Why it works
Every project we take on is guided by thoughtful strategy, creative excellence, and a focus on impact—so your brand doesn’t just look good, it performs.

Meet The Team

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Raquelle Roodenburg

Account Manager

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Tianna Kwong

Art Director & Graphic Designer

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Renee Wood

Art Director & Graphic Designer

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Jenn Wint

Account Manager,
Communications & Media Relations

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Ben Johnstone

Website Developer

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Whitney Larsen

Creative Director (On Call)

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KATE BOUCHARD, FOUNDER + PRINCIPAL

Kate Bouchard is a strategic marketing and branding leader with over 15 years of experience building brands that connect, convert, and endure.

 

As the founder of Armature Collective, a boutique branding and communications firm, she partners with purpose-driven organizations to craft clear, compelling narratives that drive measurable impact.

 

Her work bridges business strategy and creative storytelling, with a track record spanning startups, national campaigns, mission-led ventures, and enterprise-level initiatives. Kate has guided organizations across health, tech, wellness, real estate, and the non-profit sector, leading large, cross-functional teams to deliver integrated marketing solutions that align brand, strategy, and execution.

 

Known for her ability to solve complex business challenges with clarity and creativity, Kate thrives on developing high-performing teams, fostering innovation, and ensuring every project not only inspires but achieves strategic results.

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SOME OF OUR CLIENTS

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“Kate Bouchard of Armature Collective was the driving force behind strategy and execution of the Doctors of BC re-brand. It has been a huge success, with other organizations coming to us to learn how they can adopt a similar approach.”

Marisa Adair, Doctors of BC

Armature Collective

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Vancouver, BC

GET THE BRAND STRATEGY WORKBOOK

Articulate your purpose, develop your brand model with our guide.

OUR SITE

We acknowledge that with roots in Vancouver, our work takes place on the traditional, ancestral, and unceded territory of the Coast Salish Peoples, including the lands of the xÊ·mÉ™θkwÉ™y̓əm (Musqueam), Skwxwú7mesh (Squamish), and SÉ™lÌ“ílwÉ™taɬ (Tsleil-Waututh) Nations.

© 2025 Armature Collective.

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