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She Summits
The She Summits Forum is an impact driven community uniting ambitious women of all ages who want to beat burnout and be inspired in work and life. Having recently undergone a change in leadership and a focus on growth in impact, She Summits came to us looking for a refresh of their brand.
She Summits believes that any woman, regardless of age, stage or position should have access to the tools and resources to reach their life summits. As such, it was a special honour for Armature to support the organization in discovery and development of their new brand.
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Our process included evaluating multiple creative and visual directions, with the client ultimately selecting one grounded in nature with elements of joy conveyed through the use of graphical flourishes and single-line drawings.​
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SCOPE: Discovery, development and delivery of new logo and brand guide including: discovery and creative sessions, moodboards, 3 initial concepts, and a custom digital Brand Book with logo versions, typography, colour palette.
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