top of page

Mychal Ferreira

Mychal Ferreira has been a mortgage specialist working under the BMO Bank of Montreal banner for over four years. In that time, with little marketing or branding efforts, he was able to reach the Top 1% Canada-wide. This achievement is a testament to the quality of service and relationships built over the course of his career.

Looking to bring even more business to BMO, Mychal felt the time was right to develop a robust strategy and build a recognizable and refined image. He hired Armature Collective to develop a logo and build his brand.

Case Study Image - Mychal.jpg

With a combination of urban vibes and corporate professionalism, we brought Mychal’s personality and way of serving clients to life through all elements of his unique brand. Armature also supported on the design of various print materials, creation of a website landing page, and a social media strategy.


We went on to provide social media execution and support for Mychal on an ongoing basis, and are happy to say that he can directly attribute new business to our efforts of keeping him top-of-mind in the mortgage space.

SCOPE: Full service logo + brand development including: discovery sessions, creative discovery, brand strategy, brand model development, creative concepts, graphic design, asset delivery, Brand Guidelines book. Art direction, production management, social media strategy, social media management.

Feed 1.jpg
01_Market Numbers_Townhomes.png
bottom of page