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Health Data Coalition

The Health Data Coalition (HDC) reached out to Armature Collective to develop a marketing campaign in an effort to support physician enrolment targets. After a robust research and discovery phase, we determined that much of HDC’s marketing and communications activities had focused on the informational - more needed to be done to build brand awareness and increase general knowledge of HDC among audiences. Our goals for the campaign were to pique the interest of physicians currently not enrolled in the Health Data Coalition, and to entice them to learn more while providing staff and stakeholders with a platform from which to spread the word.


After presenting strategy and creative concepts, HDC opted to tell stories of "Doctors Behind the Data" in an effort to demonstrate why physicians should care, why the work HDC is doing matters, and how enrolling will make a difference for patients.

The campaign included multiple touchpoints across various medium, including digital, print, and video.

SCOPE: Full service marketing and advertising campaign development and delivery, including strategy, concepts, graphic design, photography and videography.

Deliverables included: 

  • Print advertisements

  • Digital ads

  • Social media assets

  • Notepads and bookmarks

  • Posters

  • HDC purpose video

  • Success story videos (2)

  • Product demo video

  • Email newsletters

  • Website graphics

  • Various articles and news pieces

  • Handouts

  • Pull-up banners for conferences

  • Presentation folders

  • And more

HDC-SocialMedia-v1_Facebook Dr Nguyen.png

Campaign Partners

Photography by Chen Productions

Videography by Georgia Street Media

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