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Our Work

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BC Family Doctors
Logo + Brand Development
Brand Launch Event
Website Design + Development

The Society of General Practitioners (SGP) was established in1989 to represent family doctors in BC. When SGP reached out to Armature Collective about their rebrand project, the organization had recently seen changes to the board and leadership, and were looking to present an image that would better position them to stand for an environment where all family physicians in the province can thrive.


As part of these changes, the SGP agreed on a new name to better represent who they are – BC Family Doctors. Armature worked with staff and the board of directors to develop a logo and visual identity that brought their new direction to life. Our aim was to represent family physicians in a bold, vibrant, and engaging new way.

Armature also had the honour of designing and developing the organization's new website. The site went live during the Brand Launch Event at VanDusen Gardens, where we hosted 130 attendees in celebration.

Additional deliverables included:

  • Business cards

  • Letterhead

  • Social graphic assets

  • PPT Template

  • Pull-Up Banners

  • Postcards

SCOPE: Full service logo + brand development including: discovery sessions, creative discovery, brand strategy, brand model development, creative concepts, graphic design, asset delivery, Brand Guidelines book, materials development. PLUS full planning and execution of brand launch event at VanDusen Gardens and website design & development.

Graphic design by Armature team member Whitney Larson, web development by Ben Johnstone.

Event planning in partnership with Social by Karina.

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