Life and business are intimately intertwined. Anyone who tells you otherwise is living in the past. As a small business owner, you are the face of your business - YOU are the reason why your company is different. So when it comes to marketing and branding, your strategy needs to connect to and reflect who you are and how you uniquely see things.

 

Branding and marketing is first and foremost about connecting to the ‘why’. With a stronger vision for how you want to live and work, you’ll be focused in your business, saying yes to the right opportunities and politely declining those that don’t fit. When you are truly clear with why you do what you do and how you go about doing things, you can attract clients and partners who align personally and emotionally with your brand. And if you do it right, who align personally and emotionally to who you are -  allowing you to do your best work in the field that you love.

 

Isn’t that why you decided to work for yourself in the first place? 

 

In this 3-hour workshop session, Kate Bouchard, Founder & Principal of Armature Collective, will lead a group of business owners in an intimate, reflective and strategic discussion about finding and articulating your purpose and developing a brand model for your company. In addition to facilitating, Kate will take part in the session as we learn and grow together as a group.

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Expect: 

• Visioning exercises

• What is a brand?

• What's your "why"?

• How do you want to feel?

• Attributes exercise

• How to use your purpose and attributes in your business and life

• Both private, reflective work and group discussion in an intimate setting

 

Connect with fellow, likeminded entrepreneurs. Leave with a clearer vision of your purpose, and a draft brand model to match.